Privacy Policy

1. Who we are

GrowthMetriks Law is operated by Neurosensory Lab Ltd, a company registered in England and Wales.

2. What information we collect

2.1 Information from law firms

When a law firm registers with GrowthMetriks Law or applies for a free pilot, we collect:

• Firm name, address and registration details
• Contact person name, email address and phone number
• Practice areas and geographic coverage
• Billing information (for invoicing)
• Communication and correspondence records

2.2 Website usage data

We collect standard analytics data including page views, browser type, referring URL and approximate location via cookies and analytics tools. This data is aggregated and not linked to individuals.

2.3 Personal injury claimant data

Our platform processes personal data submitted by individuals who have voluntarily completed a case assessment online. This data is processed solely for the purpose of matching claimants with appropriate law firms. We act as a data processor in respect of claimant data and process it only in accordance with our agreements with the relevant controller.

3. How we use your information

We use the information we collect to:

• Operate the GrowthMetriks Law platform and deliver matched leads
• Manage your account and billing relationship
• Send invoices, operational updates and service communications
• Comply with legal obligations, including FCA and ICO requirements
• Improve our matching algorithms and service quality
• Respond to enquiries and support requests

4. Legal basis for processing

We process personal data under the following lawful bases:

• Contract performance — processing necessary to deliver the services you have contracted with us
• Legitimate interests — improving the platform, fraud prevention, business administration
• Legal obligation — compliance with applicable law including FCA regulations
• Consent — where we have obtained your explicit consent, which you may withdraw at any time

5. Sharing your data

We do not sell, rent or trade your personal data. We may share data with:

• Law firms on our panel — claimant case briefs are shared with the matched law firm only
• Service providers — hosting, email delivery and payment processing (acting as data processors on our behalf)
• Regulators — where required by law or regulatory authority (including the ICO and FCA)

All third-party processors are subject to data processing agreements and may only process data as instructed by us.

6. Data retention

We retain personal data for as long as necessary to provide our services and comply with legal obligations:

• Law firm account data: retained for the duration of the relationship plus 7 years (legal/tax requirements)
• Lead and case brief data: retained for 6 years from the date of delivery
• Website analytics: retained for 26 months

7. Your rights under UK GDPR

You have the following rights in relation to your personal data:

• Right of access — request a copy of the data we hold about you
• Right to rectification — request correction of inaccurate data
• Right to erasure — request deletion in certain circumstances
• Right to restrict processing — request that we limit how we use your data
• Right to data portability — receive your data in a structured, machine-readable format
• Right to object — object to processing based on legitimate interests

To exercise any of these rights, email hello@growthmetriks.com. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Cookies

Our website uses essential cookies to function correctly, and analytics cookies to understand how the site is used. You can control cookie preferences through your browser settings. We do not use advertising or tracking cookies.

9. International transfers

Our data is hosted and processed within the United Kingdom. Where any processor operates outside the UK, we ensure adequate safeguards are in place in accordance with UK GDPR requirements.

10. Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure or destruction. This includes encrypted connections (TLS), access controls, and regular security reviews.

11. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be notified to registered users by email. The most current version is always available at growthmetriks.com/privacy.

12. Contact us

For any privacy-related questions or to exercise your rights, please contact: